The son of Carlos Gracie Sr., Carlos Gracie Jr. in 1986 founded the first Gracie Barra school, in the city of Barra da Tijuca, Rio de Janeiro. From that one location he created the most expansive BJJ organization there is, with offices in the USA, Brazil, Australia, and Europe with more than five hundred schools spanning the world.
He created a structure that could protect the Gracie Barra banner while still offering support to instructors and school owners, to create career opportunities via certification programs and professional training. The aim of the schools is to help their communities by offering Jiu-Jitsu for everyone.
Gracie Barra’s reputation drew international attention, and Master Carlos created opportunities for hundreds of people to travel abroad and begin international careers. In 2005, Carlos founded his own school outside Brazil, the Gracie Barra US headquarters, located in the city of Irvine, California.
With GB’s worldwide expansion the need for wearable uniformity of high quality and consistency between schools became imperative. Moreover, Master Carlos Jr.’s teaching methods and philosophy had to be replicated, with the same training experience provided at each school. Without the wearables division, that could not happen. The creation of a wearables division was a must in the grand scheme of Carlos’s plans, and in 2002 in Barra da Tijuca, Rio de Janeiro, the seeds of GB Wear was planted. “At Gracie Barra we believe that what we wear identifies us as a group and shows what we stand for”. Today, GB Wear has five international teams working to supporting schools, professors, students, and GB entities throughout the process of producing and distributing high quality gear and instructional products.